Marketing mix strategy in increasing marketing performance in Indonesia telecommunication services companies. Retrieved from Badan Pusat Statistik : Data BPS: Р”В¬humaidiyah, E. Retrieved from Badan Ekonomi Kreatif Indonesia: Р”В«PS. IOP Conference Series: Materials Science and Engineering, 1.Р”В«ekraf. Feasibility Analysis on the Development of Steel Sheet Zinc Plated and Galvalum Production Factory PT. American Scientific Publishers, 1.Р”Р„Z Rahardja, E. Developing Institutional Model for Association of Agricultural SMEs. Therefore, the business is feasible to be developed.Keywords: Nusantara Cafe, NPV, IRR, PBP, MARRР”Р„ A Nur, C. To summarize, the IRR value is bigger than Minimum Attractive Rate of Return (MARR) value, which is 10,25%. Briefly, the value of NPV equals to Rp 56.025.515, the IRR value is 20,8%, and the PBP is 4,2 years. The output of feasibility analysis based on the financial aspect is the amount of Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PBP) based on the investment period. The target market is valued 1% of the available market which equals to 12.743 prospective visitors. The calculation shows that the potential market value is 90% which equals to 119.321 prospective customers in a year. Based on the research, the method used in collecting data is by distributing questionnaires. The method used for the feasibility analysis is seperated into market aspect, technical aspect, and financial aspect. In order to establish the Cafe, a feasibility analysis is needed beforehand. The market potential of this area are workers which officesРІР‚в„ў are located in the central of the city. Therefore, the owner of the business decided to take the opportunity to make a development in the business. However, based on the owner, one of the reasons is the lack of promotion and introduction to people around the canteen. As a traditional canteen, the income of this business is still low and stagnant. This culinary business is located in the Central of Jakarta, which has an advantage of being in the central of industrial offices and businesses area. As known as a traditional one, the menus provided by the canteen are Indonesian main courses and beverages such as tea, coffee, etc. Nusantara Cafe was first established in 2018 as a traditional canteen.

Aspek aspek studi kelayakan bisnis